EP. 9: The New York Times' Sharon Attia, how do you create content & edit social media?

May 31

Sharon Attia is the social media editor for the gender initiative of The New York Times (@nytgender) and Feminist Fight Club (@feministfightclub). She sits down with Ben to talk about her insight into how brands can utilize Instagram in a creative, engaging way (6:42); the value she's found in using humor as an entry point to communicate serious topics (23:54); the concept of the "engagement funnel" and the importance of meeting her audience where they're at (30:08); and more!

A few projects she's worked on that we reference in this episode:

This is 18: https://www.nytimes.com/interactive/2018/10/11/style/this-is-18.html

#30DaysofWomen: https://www.nytimes.com/2019/03/29/us/forgotten-womens-history.html

Campus Consent: https://www.nytimes.com/interactive/2018/05/10/style/sexual-consent-college-campus.html

The Working Woman's Handbook: https://www.nytimes.com/spotlight/the-working-womans-handbook

Current curiosities:

Ben: TikTok

Sharon: HBO's True Detective, Season 1

Sharon Attia: @sharonimacaronii

How Do You Do? Podcast: @hdydpod

Ben: @benhannani

Website: www.hdydpod.com