EP. 8: Madhappy's Peiman Raf, how do you launch & grow a socially-conscious lifestyle brand?

Written By Sam Hannani

Peiman Raf is the co-founder of Madhappy, an optimistic lifestyle label. He sits down with Ben to talk about the A-Z process of creating the brand’s clothing (13:10), how he & his co-founders have navigated various challenges from their launch date until now (30:34), how the brand is facilitating a dialogue around mental health (43:42), and more!

Current curiosities:

Ben: Abstract: The Art of Design (on Netflix)  

Peiman: How retail is changing  

Follow us!

Peiman Raf: @peimanraf

How Do You Do? Podcast: @hdydpod

Ben: @benhannani

Website: www.hdydpod.com

Our guests' jams can be found on the "HDYD Jams" playlist on Spotify!

Sam Hannani
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EP. 9: The New York Times' Sharon Attia, how do you create content & edit social media?
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EP. 7: JS2 PR's Shannon Toobi, how do you do food & beverage PR?