EP. 74: FURI Sport co-founders Erick Mathelier & Michelle Spiro, how do you democratize tennis?
Erick Mathelier and Michell Spiro are the co-founders of FURI Sport. The NY natives met in the summer of 2014, bonding over a common passion for tennis, business, fashion, and community building. As they talked, they started to envision a place where sport and city life meet. Beginning with a technologically advanced, but inclusively priced tennis racquet, they reimagined a world where there are no barriers to play. They designed bags that are both functional and fashionable, synonymous with city style. And they pictured a new generation of young people with access to a more equitable future through partnerships with urban sports programs in under-privileged neighborhoods.
In this episode of How Do You Do? Podcast, Ben asks Erick and Michelle about collaborating with a Japanese racket maestro to create the company's tennis rackets; acquiring customers in a market filled with big-name, traditional competitors; their efforts to make tennis more inclusive; and more.
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Erick Mathelier and Michelle Spiro: @furisport
How Do You Do? Podcast: @hdydpod
Ben Hannani: @benhannani
Website: www.hdydpod.com
Our Spotify playlist featuring our guests' jams can be found on "HDYD Jams"