EP. 43: Scout's Agency's Scout Sobel, how do you do PR?
Scout Sobel started Scout’s Agency after recognizing the power of podcasts as a form of public relations. She set out to amplify female voices and brands by organizing podcast drives with clients like Catt Sadler, Lauren McGoodwin, and Cathy Heller along with traditional PR services for brands like Bala and Remedy. Scout’s Agency opens up new audiences and garners up exposure for their clients so that they can tell their story across digital fronts.
In this episode of How Do You Do? Podcast, Ben asks Scout about how she recognized the power of podcasts as a form of PR and launched Scout's Agency without any prior PR experience (1:30), how she crafts her pitches and how the pitches vary depending on the client & what she's pitching them for (8:18), how she manages clients' expectations and conveys a desirable yet realistic ROI (15:05), and more.
Follow us!
Scout Sobel: @scoutsobel
How Do You Do? Podcast: @hdydpod
Ben Hannani: @benhannani
Website: www.hdydpod.com
Our guests' jams can be found on the "HDYD Jams" playlist on Spotify!