EP. 11: Besa Mi Vino's Michael Radnia, how do you create & market a canned wine brand?
Michael Radnia is the co-founder of Besa Mi Vino, a canned wine brand featuring organic, vegan beverages. He sits down with Ben to talk about how sustainability was the key to launching his business in an industry where he didn't have prior expertise (9:09), the value in offering equity to influencers through the brand's Influencer Ambassador Program (28:15), the mindful way he structures his time in order to grow his business (37:28), and more!
Current curiosities:
Ben: Natural wines
Michael: The increase in veganism
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Michael Radnia: @mradnia
How Do You Do? Podcast: @hdydpod
Ben: @benhannani
Website: www.hdydpod.com
Our guests' jams can be found on the "HDYD Jams" playlist on Spotify!